New jobs, new possibilities
Thanks to a growing focus on the topic of research communication, jobs in university communications have proliferated, while the number of science journalists and editors in science journalism has decreased substantially. For doctoral and early career researchers who do not wish to stay in research, these jobs open up new opportunities. If you are interested in research communication, you should also be open to new ideas, according to Könneker. It can also be helpful, he said, to figure out your own links to the various areas and to be able to present first samples of your work. Therefore, he continued, it is worth taking a stab at it; it is advisable to use support services within the university and to cooperate with others in joint projects.
How do I find the right format?
To start off in research communication, Könneker advises first starting to look at your own strengths and interests: what formats do you find exciting, what is fun for you? It also makes sense to orient yourself to the desired target group. Many extant opportunities target an educated and interested public, so it is worth looking more closely at other types of public. Here, says Könneker, you need to weigh the effort and efficacy. For example, formats for children from less educated families are harder and more involved but could also be more effective than just another science blog.