Basics of Science Communication
Researchers play a central role in communicating science to the public, alongside professional communicators and journalists. Scientists write articles and opinion pieces for news media, give interviews, are active on social media, give presentations at public events, and much more. To successfully reach broader audiences, it is important to focus on clear and comprehensible core messages.
This introductory seminar is designed to raise awareness of the importance to communicate science. Participants learn the basic principles of science communication. They hear about the interaction of academia and the news media. Using a simple framework, participants discover the core aspects of good science communication and identify the reasons why science communication is important.
Topics
- The main actors and changes in the science communication landscape
- The NaWik arrow as a framework for successful science communication
- Identifying stakeholders and segmenting target audiences
- Getting your message across clearly with your own core message
- The factors underlying trust in science - and in scientists
This workshop is open to all users of the Hamburg Research Academy. The participation is free of charge.
Course details
Date:
Mon, 10 May 2021, 9 am - 12:30 pm and
Tue, 11 May 2021, 9 am - 12:30 pm
Location:
This online event takes place via an online meeting tool. We will send the participants access data and information on the software used in advance.
Requirements:
A computer with internet access, a microphone and a webcam is required.
Target group:
Doctoral researcher, postdoc, junior research group leader, junior professor
Organizer:
Hamburg Research Academy
Trainer:
Dr Holger Breithaupt has a PhD in biology and a MA in science journalism. He worked as freelance editor and writer for American Scientist, Scientific American, Spektrum der Wissenschaft and Süddeutsche Zeitung before he joined EMBO reports, a scientific journal, where he is responsible for news and commentaries. Holger has taught courses in scientific writing and risk communication. Since 2014 he teaches presentation and basic communication seminars in English for the NaWik.
Dr. Tobias Maier is a science communication professional with a PhD in biochemistry and a ten-year track record in academic research. He is the Deputy Director at NaWik. Tobias has extensive experience in giving workshops and seminars for scientists, both on site and online. For NaWik, he gives seminars on science communication, social media and scientific writing. Tobias is also responsible for the development of our e-learning platform. He writes a popular science blog in German called WeiterGen.
Maximum number of participants:
12