Basics of Science Communication
Researchers play a central role in communicating science to the public, alongside professional communicators and journalists. Scientists write articles and opinion pieces for news media, give interviews, are active on social media, give presentations at public events, and much more. To successfully reach broader audiences, it is important to focus on clear and comprehensible core messages.
This introductory seminar is designed to raise awareness of the importance to communicate science. Participants learn the basic principles of science communication. They hear about the interaction of academia and the news media. Using a simple framework, participants discover the core aspects of good science communication and identify the reasons why science communication is important.
- The main actors and changes in the science communication landscape
- The NaWik arrow as a framework for successful science communication
- Identifying stakeholders and segmenting target audiences
- Getting your message across clearly with your own core message
- The factors underlying trust in science - and in scientists
This workshop is open to all users of the Hamburg Research Academy. The participation is free of charge.